Why does this keep happening to me?

Dena Gould • August 27, 2024

How to reprogram your subconscious for a life you desire (and deserve!)


My friend recently shared that someone she cares about is constantly experiencing the same negative situations. Despite being kind, empathetic, and always willing to help, they keep attracting negativity. 


You might wonder why this happens. It's not about being unkind or unfair. It's about our beliefs and how they shape our reality. People who seem successful and happy often believe they deserve those things.

It's not about being kind;
it's about our programming and frequency. 


Understanding subconscious programming and frequency

Let’s understand the concept of programming and frequency. Our frequency is in direct relation to how we've been programmed.

Our early life shapes our beliefs.  I learned this concept in my late 30s while reading Dr. Bruce Lipton's book The Biology of Belief. He highlights how the subconscious mind is programmed during the first seven years of life. In these early years, the brain is primarily in theta and alpha states, the same frequencies associated with hypnosis and deep meditation.

I believe that this “programming” begins while the baby is in the womb. This means everything that we hear and see up to the age of 7 becomes part of our beliefs and many of those beliefs become our programming. 


Most of our life experiences are directly related to our programming because it becomes our frequency. This is why I love the work that I do: When we work together to clear up negative beliefs and programming, we can create new beliefs and attract more desirable experiences! 


The impact of our childhood experiences

Many of us grew up feeling like we didn't matter or were a burden in some fashion or another.

Remember those times when a parent was always too busy? It's easy to start believing that you're not important, especially when you're surrounded by parents who might be struggling with addictions, anger, or trauma. 

From these tough experiences, we often create agreements with ourselves to try and fit in or feel valued. Maybe you decided you had to be perfect, or maybe you thought you needed to be everything to everyone. Or maybe you just shrank away and hid to avoid disappointment. 

These agreements have become part of your frequency, unintentionally attracting more experiences that reinforce them. Even small moments, like a kid being mean to you in class, can have a lasting impact.

These hidden wounds can manifest as recurring patterns and challenges, blocking us from achieving our desires. 


Breaking Free from Negative Patterns

To break free from these patterns, we need to take responsibility for our vibrational energy.

Blaming our spouse, our boss, or any external factor won't change our circumstances. Instead, we must do the inner work to clear away limiting beliefs that are no longer serving us. 

There are very few healing modalities that can clear the subconscious, so I'll go more into that later, but first, another revelation.


I recently heard Robert Edward Grant say, “Judgment is the source of all suffering.” I took a deep breath. We only judge when we are triggered.

 

You'll know you're making progress when you're less triggered by other people's behavior. It's an exhilarating experience! Clearing negative programming can be vulnerable, but it's incredibly rewarding. You truly are the creator of your life, your experiences, happiness, and success. 

I'm not saying you need to deny the hard things that have happened to you. But you do need to take your power back and stop living in the past, which can't be changed. 

a journal with a byron katie quote on it

4 Practical Steps to Clear Old Programming

Here are some practical steps to start addressing and clearing old programming 


1. Identify your limiting beliefs: 

  • Journal: Write down recurring thoughts, feelings, and patterns in your life. 
  • Reflect: Where do you feel stuck, anxious, or unhappy? What beliefs might be underlying these emotions? 
  • Feedback: Ask trusted friends or family members for honest feedback about your patterns and behaviors. This can be challenging to do, I know it can be extremely tough to allow yourself to get vulnerable and ask. Skip this step if it will cause you to close up and not continue uncovering your old programming and healing! But do try to remember, it is in these uncomfortable moments of vulnerability that you will find the connection and clarity you need to heal. You have to go into it knowing that these people love you and would like to help you through things that you are struggling with. They are giving feedback with love, and notice if you start to turn it into a negative spiral! 


2. Challenge your beliefs: 

  • Question the validity: Ask yourself if your beliefs are truly accurate and helpful. Are they based on facts or assumptions? At what age did this belief develop? 
  • Replace with positive beliefs: Write down positive affirmations to counter your negative beliefs. 
  • Turn the belief around: Learn more at www.thework.com. Byron Katie is a master at this. 


3. Practice Mindfulness: 

  • Meditation: Regular meditation can help you become more aware of your thoughts and feelings, allowing you to challenge negative beliefs. 
  • Deep breathing: Deep breathing exercises can calm your mind and reduce stress. 
  • Mindful awareness: Pay attention to your thoughts and feelings throughout the day, without judgment. FEEL and honor the emotion without judgment. 


4. Take Action: 

  • Perform Emotional Freedom Technique (EFT) to clear the limiting beliefs from your subconscious. EFT is one of the few healing modalities that can clear the subconscious. I have tons of these on my YouTube channel
  • Celebrate small wins: Acknowledge and celebrate your progress, no matter how small. 
  • Schedule a session with me or join our women’s retreat in February. 


Remember, it's your journey, it's personal, and it's not going to look like anyone else's - so keep focused on you! Be kind to yourself and celebrate your progress along the way! 

Much Love,

Dena

an image depicting the ripple effect of your energy
By Dena Gould April 27, 2025
Discover how small daily actions can raise your vibration and heal the collective. Dena Gould, energy healer in Denver, shares powerful ways to contribute Light consciously.
water crystals that formed after different phrases by Dr Masaru Emoto
By Dena Gould March 28, 2025
Discover the consciousness of water and how intention shapes reality. Explore Dr. Masaru Emoto's research, Veda Austin’s hydroglyphs, and daily water rituals for healing and mindfulness. Learn how water responds, remembers, and connects us all.
a woman silhouette walks down a spiral
By Dena Gould February 26, 2025
Feeling overwhelmed by fear and negativity? Learn how to reclaim your power, raise your frequency, and stay centered through conscious action, self-care, and love.
a woman walking down a snowy tree-lined road and an inspiring quote text
By Dena Gould January 25, 2025
Discover powerful techniques to heal past relationship wounds, release emotional baggage, and attract healthy, fulfilling love.
2 graphs showing the expected and actual non-linear visual of change and healing
By Dena Gould December 26, 2024
How to convert Intentions into Action
By Dena Gould November 25, 2024
Read a personal story to rediscover the truth that you have full control over how you experience life. You have choices about the thoughts you entertain and the stories you feed.
a silhouette of a women in front of a partly open door with light pouring out of it
By Dena Gould October 28, 2024
How to recognize when you are living from Fear and how to turn it around!
a fall forest with light through trees
By Dena Gould September 29, 2024
How do you experience the Fall? Many of us fall into heavy feelings but these rituals and breathwork can help you process and thrive.
a light background with a title
By Dena Gould July 31, 2024
Learn to identify each of the 8 clairs and compare to your own experience!
A blue feather as a sign from a spirit guide
By Dena Gould June 26, 2024
Learn steps to help you deepen your intuition and recognize subtle and not so subtle signs from your spirit guides
Show More